Fri 4 Dec 2009
Today, Baidu will be fully implemented phoenix nest bid ranking system to replace
Posted by admind under UncategorizedNo Comments
December 1 morning news, Baidu is scheduled to become fully operational today, Search Marketing Professional (ie, phoenix nest system). The classic version of the original search marketing (ie the bid ranking) will be breaking away from the stage of history.
In the competitive rankings based network marketing is the most important source of revenue for Baidu, Baidu in the third quarter total revenues of 1.2787 billion yuan, of which revenues from the network marketing 1.2782 billion yuan, the proportion is close to 100%. Bid ranking, however, while revenue for Baidu, but also once the negative impact.
By the end of 2008, Baidu CEO Robin Li first time revealed to the outside world, will launch a professional version of search marketing system phoenix nest, to address the general search and bid ranking search results confusion. Baidu released this year’s third quarter financial results, Li officially announced on December 1 overall to the Phoenix nest system switching.
Ranking in the original bidding mechanism, Baidu’s search results and the average ranking of search results ranked bid together, only the lower right corner in the relevant search results to “promote” the word mark; another in a search results page on the maximum possible 10 bid ranking content, and arranged on top, likely to cause inconvenience to users.
After the opening of phoenix nest, Baidu search page advertising space is divided into the upper left, lower left, right three parts, of which the greatest change is the left side of advertising spaces and forms.
The phoenix nest in the new system, Baidu search results in general the top and bottom of each ad has opened up two areas to deeper background, and in the upper right corner marked “promotional link” words, etc., with the ordinary Search Results for the contents of a significant segment, and the promotion of each region are generally not more than three links.
However, if the promotion of information and matching the user’s search results is very high, Baidu will continue to follow the position adopted in the original bid “promotional” mode. If not meet the relevant standards, it will be displayed in new ways.
In addition to the external manifestations, phoenix nest and competitive pricing structure has also been ranked in significant changes. Baidu revealed that after a bid approach for the ranking structure of “promotional platform - key phrases - Keywords A … … N-single-creative”, while in the phoenix nest, under this structure the system into a “promotional platform - Promotion - Promotion Unit — Key words correspond to creative. ”
For the above changes, Baidu, vice president of business operations, said Shen Hao Yu, Feng-nest system and the bid ranked traditional methods such as the important difference is that the relevance of search results the weight of the phoenix nest bigger and bigger. Shen-Hao Yu, according to the words is that if a customer is not something users need, how much money to not give routed to the first